欧美视频

By Blake Hedberg, August 31, 2018

Blake Hedberg, agency manager for the student-led public relations team, Innovative PR, at the 欧美视频, displays recent professional awards from Kansas City-based organizations that honor the group鈥檚 work on the #teamUCM Social Media Night event during a Mules and Jennies basketball game.

 

WARRENSBURG, Mo. (Aug. 31, 2018) 鈥� The 欧美视频鈥檚 student-led public relations firm, , received two professional awards this summer for its 2017 event #teamUCM Social Media Night. The agency competed against many for-profit businesses in the Greater Kansas City Area.

The Kansas City chapter of the International Association of Business Communicators (IABC) awarded #teamUCM Social Media Night a KC Quill award, the second time in the firm鈥檚 history to receive this honor. However, the winning wasn鈥檛 over for Innovative PR for the summer. In July, the firm received a Silver AMPS award from the Social Media Club of Kansas City at the organization鈥檚 annual banquet.
 
鈥淲e are incredibly honored to be distinguished for our work. Many hours went into making this event a reality and it is a great feeling to see the work of our students pay off,鈥� said Agency Manager Blake Hedberg. 鈥淭he 2017 event pushed our agency to new heights and created many opportunities, while providing visibility to our firm. I had a great team behind me.鈥�

For six consecutive years, Innovative PR has been the driving force behind UCM鈥檚 popular #teamUCM Social Media Night event. Launched in 2013, the event takes place during a UCM Mules and Jennies basketball game and has engaged, entertained, and rewarded participants with a night of prizes, trivia, and contests.

The spring 2017 Innovative PR team raised more than $2,000 in donations and their comprehensive social media plan ushered in more than 1.2 million media impressions. IPR and UCM Athletics social media impressions more than tripled, while mentions increased more than 40 percent and profile visits nearly tripled over 2016 event numbers.

"Innovative PR's work on behalf of its many clients is excellent. Winning the 2018 awards is an illustration of that excellence,鈥� said program supervisor Tricia Hansen Horn, PhD. 鈥淲e are proud to have the agency's work represented and recognized by the Kansas City IABC and the Social Media Club of Kansas City."
 
For more than nine years, students in the UCM Public Relations Program that are accepted into the UCM Innovative PR agency have the opportunity to gain real-life experience, while working with several client projects. In its time, more than 100 students have dedicated more than 22,000 hours of service to the greater UCM community.
 
Students involved in Innovative PR work out of the Office of Integrated Marketing and Communications.

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Innovative Public Relations (Innovative PR) is 欧美视频鈥檚 student public relations firm, managed and operated by UCM public relations students. Under the direction of UCM鈥檚 Integrated Marketing and Communications office and the academic public relations program, the firm was founded in January 2010. It is comprised of several public relations students who are dedicated to professional development and public relations initiatives. Innovative PR is committed to serving the UCM community by executing timely, accurate and ethical strategies and tactics, with a goal of serving clients outside of the UCM community in the future. For more information, visit or contact Innovative PR at ipr@ucmo.edu or 660-543-8557.