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Redefining What's Possible - Campaign Branding

欧美视频 Brand vs. 鈥淩edefining What鈥檚 Possible鈥 Brand Campaign

Our 鈥淯CM Brand鈥 is visually represented in our official logos, colors and icons. It also includes our university mission, vision and values. But more than that, the UCM Brand is the accumulated experiences, interactions, feelings, communications and perceptions each person has with the university. This makes all of us UCM brand ambassadors, and that is why it鈥檚 important to know how to utilize both the UCM Brand and the Brand Campaign.

The Brand Campaign is used primarily in our recruiting efforts. Its elements are not designed for institutional pieces like environmental graphics (building signs, light post banners, directional signage, etc.) or for 鈥渆vergreen鈥 materials that will last longer than the life of the current marketing campaign. 

  • The Brand Campaign complements the overall UCM Brand without replacing it.
  • The UCM Brand is designed to be relevant for multiple years and even decades.
  • The Brand Campaign will change and evolve each recruiting season. It鈥檚 designed for flexibility and adaptability.
  • A strong and consistent visual and messaging identity is the keystone to our UCM Brand and the Brand Campaign.

 

 

What is Not changing: UCM Brand

This includes core brand elements like logos, colors (UCM Red, black and UCM greys), mascot and fonts. These are universal elements that unite the various campaigns and brand initiatives.

UCM Brand Guidelines

A graphic with standard UCM colors and branding

 

 

What is changing: Brand Campaign

This includes all collateral that utilized the 鈥淥pportunity in Action,鈥 鈥淟earning to a Greater Degree鈥 and 鈥淐hoose Red鈥 campaigns of the recent past. New design elements, campaign fonts, messaging and visuals will be utilized across our 鈥淩edefining What鈥檚 Possible鈥 recruiting campaign.

Campaign Guidelines


Graphics and images of students and the "Redfining What's Possible" campaign design

Email signature line updates

Use the templates below to update your email signature line to the new "Redefining What's Possible" campaign styling.

  1. Highlight and copy and one of the email signatures below
  2. Click the Settings gear in your Gmail toolbar
  3. Select Settings from the menu that will have appeared
  4. Go to General
  5. Make sure the desired account is selected under Signature:
  6. Paste the desired signature in the text field
  7. Click Save Changes.


FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX

UCM "Redefining What's Possible" graphic


FirstName, LastName
Title 
Department 
Building 
Address
Warrensburg, MO 64093
660-543-XXXX

UCM "Redefining What's Possible" graphic


FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX

UCM "Redefining What's Possible" graphic


 

 

Do we stop using our 鈥淥pportunity in Action,鈥 鈥淟earning to a Greater Degree鈥 and 鈥淐hoose Red鈥 materials now?

Yes.
鈥淟earning to a Greater Degree鈥 and 鈥淐hoose Red鈥 are such old campaigns that any materials created at that time are very out of date (and look like it). Please contact IMC, and let鈥檚 talk about replacing them.

鈥淥pportunity in Action鈥 is a newer campaign, and as long as the content of the pieces is up-to-date, those materials should be used rather than thrown out.

Please do not reorder any materials using any of these old campaign themes.

 

Additional Questions?

If you have additional questions, please call Integrated Marketing and Communications at 660-543-4640 and ask to speak with our brand specialist.


 

UCM Brand Guidelines

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